When Burger King’s national franchisee meeting was held at Loan Depot Park in Miami, it created a fun opportunity to play with a baseball theme. Knock It Out of the Park plays into that with a baseball diamond, pinstripes, and traditional script lettering. Below are a selection of presentation screens that demonstrate a few variations on the theme we developed.
For their 70th Anniversary Global Convention & Vendor Expo, Church’s Chicken asked for a simple save-the-date flyer to generate excitement and to showcase the stunning Las Vegas venue. Here, you can see I presented the client with a few design options to choose from.
Option #1: Diagonal lines create a dynamic look by breaking the traditional grid and lending a sense of motion.
Option #2: A more traditional layout with bold blacks and a subtle use of patterns for texture.
Option #3: Simple, clean, and minimal to let the message take center stage.
Bacardi is always a fun client to work with. They’re an exciting brand that celebrates its young, stylish clientele and captures their carefree lifestyle with great photography. That approach is embodied in the Be the Best: Be Fearless theme of their team meeting in Miami Beach. Below you can see how I’ve integrated some of their product images into presentation screens and other support assets.
Lanyard design options that adhere to the theme with consistent use of photography and typography.
Manny Languasco is an author who asked me to come up with a personal logo as part of an identity system for setting himself apart while pitching his new book. My client didn’t have a clear vision of what he wanted, but he knew he wanted his initials as the main element. Below, you can see an initial array of options I gave hime to choose from. We eventually landed on a bold medallion that also included his full name.
Color options on the selected design.
The client selected the blue option for use on business cards, presentation materials, and his books. The final piece is well-suited to his objectives:
To illustrate how theme designs are integrated into the final staging of a show, I’ve selected a few production photos from some top clients. Above, Church’s Chicken requested a strong, simple theme design that played up their brand.
Heinz wanted a clean, classic look for its global convention.
Rapra is an association involved with polymer research and development. For their GPIE Expo, I incorporated a hexagonal pattern to mimic the look of a molecular graph.
For Burger King’s global convention, a bold word mark was a standout visual presence in an ever-changing set with elaborate lighting design.
For Jack’s Family Restaurants, I was asked to follow to their corporate style guide and take inspiration from their in-store decor. I stuck with a clean, simple color palette they exemplified their brand.
For keynote presentations, I maintained a clean, subdued look, while still adding visual variety by reconfiguring design elements and patterns.
This is another collection of theme designs I selected to showcase some of my favorite Photoshop work. Above is a treatment I did for Bacardi that visually communicates their North American vision.
I gave special attention to the steel lettering and background sheen for MAACO Collision Repair & Auto Painting.
To contrast and enhance the minimalist logo provided by Sherwin Williams, I created a background that suggests movement and depth and creates texture, while sticking with a monochromatic look.
Here, I worked with the team at Burger King to make a light and airy theme design that aligned with their vision for the meeting and gave a sense of motion.
I’ve worked with Burger King extensively for more than 20 years, and they always want to see something new. For their North American convention, we came up with a stark but arresting theme design that was bold in its simplicity and adaptable for a variety of support materials.
The colors and subtle texture of the theme design served as a dramatic yet understated background to presentation screens.
Lanyard design options that incorporate elements from both the theme and the staging.
This particular combination of simplicity and scale created a highly dramatic stage presence.
Developing original solutions with high visual impact for clients.
Developed visual concepts using various computer software to visualize and develop innovative graphic designs that meet business goals.
Designed packaging and printed materials for consumer products, multimedia presentations, stage designs with on-site show programming.
Created graphic elements for video and animation production, designed and maintained interfaces for corporate websites.
Associates Degree in Specialized Technology, Majoring in Visual Communication
Catholic Jesuit high school for young men.